They deserve better – thoughts on marketing to boomers
Turning 50. It’s just not that big a deal. At least chronologically. But it is for the marketers who’ve coveted these people in the past. Because the 10,000 of them who turn 50 every day are no longer...
View ArticleFeel Better+Look Better+Play Better = A Healthier & Happier You!
Setting: A Dinner Party At a recent dinner party (gluten-free fare I may add), a group of us were discussing the highly popular topic of how we are all trying to live healthier and more active lives –...
View ArticleMarketing to boomers: the elusive sweet spot
Many companies still haven’t figured out how to market to boomers, including P&G and its corporate, faculty and student partners in its Live Well Collaborative innovation lab – whose goal is to...
View ArticleWhy “marketing to boomer” myths are holding back your business
It happened again. I got ‘that’ direct mail piece in the mail. How many times will they mail to me before I am flagged as a perennial non-responder (aka not-interested, at least not for now). It’s...
View ArticleWhy you need to adapt your marketing to boomers
Here’s a fun, but also thought-provoking, post – An ‘eye’ on aging – by Joe Pisani on greenwich-post.com. Read between the lines, and it reminds us of some important “physical” realities of the effects...
View ArticleMarketing to boomers: how brands can engage with the over-50 “Unstoppables”
The growth potential for marketing to boomers – for brands that move quickly, empathise and engage with this audience is great. “Liberated for the first time from their obligations, turning their...
View ArticleHealthcare, boomers and fear of the future
This article on mainstreet.com – What Pre-Retirees Fear Most and Talk About Least – sheds some light on what’s weighing on the minds of pre-retirees. Three-quarters of them, according to a survey from...
View ArticleThe Big Business of Marketing To Boomers: Infographic
Eight indisputable facts that support the business case for marketing to baby boomers – a market of over 100 million people who spend over $3 trillion per year and represent the only real big growth...
View ArticleThe NEW Boomer Generation – Transforming Health & Wellness
Boomers are not new phenomena – they are the population born between 1946-1964 that are responsible for half of all discretionary spending in the United States. What is new is...
View ArticleThe explosive opportunity of marketing to boomers
Good article – The Wisdom of Marketing to Aging Boomers – on thefiscaltimes.com. More hard evidence on why marketing to boomers makes good business sense: 1. By 2017, Americans 65+ will control 70% of...
View Article
